BTL is a complex of marketing communications, the purpose of which is to motivate the target audience to buy without direct advertising. This is an effective tool to increase product awareness, inform consumers about a new product, shift their attention from the competitor brand to themselves, create an emotional connection between the buyer and the brand - and, ultimately, increase sales.

The main advantage of BTL campaigns is that they deliver the advertising offer directly to the individual consumer. In this case, the message is individually directed, and the place of impact is as close as possible to the place where a person makes a purchase decision.

We offer services for building BTL communications. We use all the tools: sales promotion, PR communications, merchandising, POS materials, direct marketing.